Welcome to VR4T -
Virtual Reality for Tourism
Virtual Reality for Tourism
VR is here. It’s cool. It’s powerful. Let’s get you started.
VR4T is a European project that introduces learners and professionals to the fast-evolving world of Virtual Reality in tourism. Our goal? To offer you a starting point - a simple, practical introduction to what VR is, how it works, and what it can do for your profession.
Whether you’re a tourist guide, tour operator, teacher, or just curious about where tech is headed, this project will help you understand why VR matters, and how you can start using it in your field.
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Project Overview
What is VR4T?
The logic is simple:
VR is new, and it’s already changing how we learn, work, and experience the world.
VR4T offers a basic-level introduction to Virtual Reality in tourism.
Here, you’ll explore:
What VR is and how it works
Benefits and challenges of using VR in tourism
Real examples of VR applications in the industry Ideas for how VR could fit into your career path
This is not a deep-dive, it's a first step, designed to help you understand the potential and decide where to go next.
Here, you’ll explore:
What VR is and how it works
Benefits and challenges of using VR in tourism
Real examples of VR applications in the industry Ideas for how VR could fit into your career path
This is not a deep-dive, it's a first step, designed to help you understand the potential and decide where to go next.
Learn about the project
VR4T - Virtual Reality for Tourism is a European initiative designed to introduce professionals to the world of VR technology and its possibilities in the tourism sector.
Our goal is simple: To offer an accessible, beginner-friendly starting point that helps you understand what VR is, why it matters, and how it might shape your career in tourism - whether you’re a tour guide, trainer, educator, tour operator, or any other tourism-related professional. We believe that by giving people the basics - the language, concepts, and examples - we’re preparing them to confidently explore more advanced applications of VR in the future.
No tech background required. Just curiosity and an open mind.
Our goal is simple: To offer an accessible, beginner-friendly starting point that helps you understand what VR is, why it matters, and how it might shape your career in tourism - whether you’re a tour guide, trainer, educator, tour operator, or any other tourism-related professional. We believe that by giving people the basics - the language, concepts, and examples - we’re preparing them to confidently explore more advanced applications of VR in the future.
No tech background required. Just curiosity and an open mind.
Why you should care about VR?
Because it’s already transforming industries - and tourism is already there.
VR is immersive, interactive, and impactful. And it’s cool.
We're here to show you what it can do - and why knowing the basics gives you a head start in a fast-changing world.
- Explore the course
- Subscribe for updates
- Get involved
Watch VR in action
Curious about what VR actually looks like in practice?
This section is where you can see what we’re talking about.
Visit our Media & Demonstrations page to explore: Engaging VR demonstration videos created as part of the project Behind-the-scenes clips from pilot sessions and training workshops
Visual examples of how VR tools can be applied in real tourism contexts
This section is where you can see what we’re talking about.
Visit our Media & Demonstrations page to explore: Engaging VR demonstration videos created as part of the project Behind-the-scenes clips from pilot sessions and training workshops
Visual examples of how VR tools can be applied in real tourism contexts
Experience the project
Dive into videos, photos, and real-world demonstrations from VR4T journey
Media and resources
Get the resources
- Want to take your learning a step further? We’ve got a curated collection of practical tools and learning materials ready for you.
Here’s what you’ll find:
Downloadable training materials designed for beginners Easy-to-follow guides explaining key VR concepts
A growing photo gallery from project events and milestones Learning tools you can use in your own training or professional development
Whether you’re looking for materials to use in a classroom or just want to deepen your own understanding, this section gives you everything you need to get started with VR in tourism.
Downloadable training materials designed for beginners Easy-to-follow guides explaining key VR concepts
A growing photo gallery from project events and milestones Learning tools you can use in your own training or professional development
Whether you’re looking for materials to use in a classroom or just want to deepen your own understanding, this section gives you everything you need to get started with VR in tourism.
Meet our european network
We’re a diverse group of partners from across Europe, combining tech, education and tourism experience. Together, we’re building bridges between traditional training and new digital frontiers.
News and updates
Catch the latest milestones, upcoming webinars, and VR breakthroughs
- View updates
- Follow us on social media
What is VR4T?
The logic is simple:
This is not a deep-dive, it's a first step, designed to help you understand the potential and decide where to go next.
VR is new, and it’s already changing how we learn, work, and experience the world.
VR4T offers a basic-level introduction to Virtual Reality in tourism.
Here, you’ll explore:
Here, you’ll explore:
- What VR is and how it works
- Benefits and challenges of using VR in tourism
- Real examples of VR applications in the industry
- Ideas for how VR could fit into your career path
This is not a deep-dive, it's a first step, designed to help you understand the potential and decide where to go next.
Meet the partners
Catering school Opatija / Ugostiteljska škola Opatija
Croatia, Opatija (Eugena Kumičića 14)
MAIN CONTACT
Maja Staraj: Project Manager and Manager of the Regional Center of Competence in Tourism and Hospitality Opatija
Email: rck.opatija@gmail.com
Mobile: +385 99 546 0009
OTHER MEMBERS OF THE TEAM
Jelena Barić Antonić: jelenabaric85@gmail.com
Katarina Krištić: katarina.kristic1@gmail.com
Aleksandra Miljević: alexandra.miljevic@gmail.com
Ivona Lazić: ivonalazic@gmail.com
Aleksandra Miljević: alexandra.miljevic@gmail.com
Ivona Lazić: ivonalazic@gmail.com
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Vocational School specialised in Tourism and Hospitality
Catering School Opatija is Croatia’s leading vocational institution specializing in tourism and hospitality. Thanks to its long tradition and strong cooperation with hotels and restaurants in the region, the school provides a high-quality professional programme and opportunities for acquiring practical skills in real working environments. The educational programmes include chef, waiter, pastry chef, hotel and tourism commercialist and food & beverage service technician, along with a range of modern formal and non-formal training programmes aligned with labour market needs.
Through the RCK RECEPT and MREŽA KOM5ENTNOSTI projects, worth around €10 million, the school has modernised its curricula, equipped training rooms with advanced digital technologies and upgraded its facilities. By actively participating in Erasmus+ and eTwinning projects, it offers students opportunities for international exchanges, competitions and internships. As a result, the school has established itself as a regional centre of excellence for 21st-century tourism and hospitality.
Academy of Entrepreneurship
Greece, Athens (Tsiller 61)
MAIN CONTACT
Vicky Axaopoulou - Manager Proyect
E: vicky.axaopoulou@akep.eu
M: +30 2103313690
OTHER MEMBERS TEAM
Alessandro Carbone: carbone@akep.eu
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Organización o asociación no gubernamental.
The Academy of Entrepreneurship, founded in 2007 by the Educational Association of Athens “HFAISTOS”, is a non-profit organisation that promotes entrepreneurial culture and social innovation at the national and European levels. As an intermediary organisation for the Erasmus for Young Entrepreneurs programme, AKEP facilitates the non-formal entrepreneurial learning experience of Greek social entrepreneurs throughout Europe and connects experienced host entrepreneurs with new or aspiring entrepreneurs.
With a focus on entrepreneurship, employability, and adult education, AKEP implements European projects that cultivate skills and sustainable practices. As a member of important international networks, AKEP actively contributes to the achievement of the United Nations Sustainable Development Goals by 2030.
MOPTIL – Mobile Optical Illusions
Greece, Athens (Misaraliotou 2)
MAIN CONTACT
Vasiliki Karathanasi - Digital Media Projects Manager
E: vasiliki.k@moptil.com
M: +30 694 924 6028
OTHER MEMBERS TEAM
Georgia Koutsougera: georgia.k@moptil.com
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Small and medium-sized enterprise (SME)
MOPTIL is a Greek SME specializing in immersive technologies for culture and tourism. Through innovative applications of Web AR, 3D reconstructions, and AI-powered tours, MOPTIL brings ancient heritage sites to life, without the need for downloads or hardware.
The company has developed award-winning solutions such as DIGIPAST, offering site-specific virtual experiences for museums, archaeological sites, and destinations across Europe.
MOPTIL collaborates closely with academics, cultural institutions, and creative industry partners through national and EU-funded R&D projects. Its mission is to make culture accessible, engaging, and future-ready.
The company has developed award-winning solutions such as DIGIPAST, offering site-specific virtual experiences for museums, archaeological sites, and destinations across Europe.
MOPTIL collaborates closely with academics, cultural institutions, and creative industry partners through national and EU-funded R&D projects. Its mission is to make culture accessible, engaging, and future-ready.
SEMOS Education
North Macedonia, Skopje (Parking garage, Солунски Конгрес број 11)
MAIN CONTACT
Aleksandra Petkova - Manager Proyect
E: aleksandra.petkova@semos.com.mk
E: aleksandra.petkova@semos.com.mk
M: +38 975343369
OTHER MEMBERS TEAM
Valentina Taseva: vale@semos.com.mk
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IT training centre
SEMOS Education is an IT training centre based in North Macedonia. The main task of Semos Education is to develop a wide range of courses designed for various end users with different levels of computer technology knowledge.
Special attention is given to the cooperation with companies and institutions, organising a customised training for them, focusing on their needs and their internal development. Semos Education also acts as a service for educational support for companies in the region. Equipped with sophisticated information technology and highly educated and experienced training staff, Semos Education sets the standards in education quality.
Special attention is given to the cooperation with companies and institutions, organising a customised training for them, focusing on their needs and their internal development. Semos Education also acts as a service for educational support for companies in the region. Equipped with sophisticated information technology and highly educated and experienced training staff, Semos Education sets the standards in education quality.
Semos Education develops a system of computer education as an informal education which elevates the rank of computer education. Together with the learning system, which is developed continuously, Semos Education is coordinating and organising a system of knowledge certification, regarding the international certification system. Semos Education is a complete educational service in the IT field, as well as other areas like management, marketing, etc.
INMEDIA SOLUTIONS
Spain, Barcelona (Carrer de Pau Claris 167)
MAIN CONTACT
Livia Paretti - CEO Inmedia
E: lparetti@inmedia.es
OTHER MEMBERS TEAM
Giulia Lorenzoni: glorenzoni@inmedia.es
Ariadna Triola: atriola@inmedia.es
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Communication Agency / Marketing & Branding Solutions
Inmedia Solutions is a communication and marketing consultancy based in Barcelona. The agency specializes in strategic communication, branded content production, public relations, and media planning.
They support both companies and public institutions in effectively conveying their messages. Inmedia offers a wide range of services, including content creation, audiovisual production, web development, social media management, and immersive technologies like virtual and augmented reality.
Their expertise spans various sectors, such as tourism, culture, and professional services. Inmedia is also actively involved in European-funded projects, collaborating as a partner or service provider in initiatives like Horizon 2020.
They support both companies and public institutions in effectively conveying their messages. Inmedia offers a wide range of services, including content creation, audiovisual production, web development, social media management, and immersive technologies like virtual and augmented reality.
Their expertise spans various sectors, such as tourism, culture, and professional services. Inmedia is also actively involved in European-funded projects, collaborating as a partner or service provider in initiatives like Horizon 2020.
Camera di commercio italiana in Bulgaria
Bulgaria, Sofia (Sofia Center, pl. "Sveta Nedelya" 16)
MAIN CONTACT
Anselmo Caporossi - Director
E: segretario@camcomit.bg
M: +35 9885187014
OTHER MEMBERS TEAM
Victoria Bottaro: info@camcomit.bg
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Chamber of Commerce
The Italian Chamber of Commerce in Bulgaria (ICCB) is a private, non-profit association based in Sofia, recognized by the Italian Government under Law No. 518/70. It supports companies interested in business relations between Bulgaria and European countries. ICCB is part of Assocamerestero, which unites 86 chambers in 63 countries with over 20,000 members; Unioncamere, representing 5 million Italian companies across 20 regions; and Eurochambres, a network of 45 members representing over 20 million companies, mostly SMEs.
As a bilateral organization, ICCB acts closely to SMEs by fostering their internationalization process and supporting in such way the growth of economic, institutional, commercial and cultural relationships between Italy and Bulgaria throughout the organization of made in Italy promo projects, B2B and B2C meetings, seminars for attracting investments in both Countries, country presentation, incoming and outgoing mission, social business networking events.
ICCB combines different types of business ranging from individual entrepreneurs to large corporations, placing first the interests of their members through contacts and interaction with government agencies, trade associations and leading international organizations.
As a bilateral organization, ICCB acts closely to SMEs by fostering their internationalization process and supporting in such way the growth of economic, institutional, commercial and cultural relationships between Italy and Bulgaria throughout the organization of made in Italy promo projects, B2B and B2C meetings, seminars for attracting investments in both Countries, country presentation, incoming and outgoing mission, social business networking events.
ICCB combines different types of business ranging from individual entrepreneurs to large corporations, placing first the interests of their members through contacts and interaction with government agencies, trade associations and leading international organizations.
Activities
Este proyecto ha sido fundado con el soporte desde la Comisión Europea. Esta comunicación (web) refleja las visitas unicamente del autor y la Comisión.
Numero de Proyecto: 2024-1-HR01-KA220-VET-000252411
Coordinator: Catering School Opatija (UGOS)
Coordinator: Catering School Opatija (UGOS)
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